Does Google page rank really matter?
When i started learning about SEO i always used to see one thing which every client wants there SEO Expert to do and that was “HIGH Google Page Rank” so i started looking for the right defination of page rank and in almost every page i went to i got the same defination or should i say official quote which goes like this.
When Google was founded, one key innovation was PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data.
so as far as the defination above goes if your website has a high page rank hence it will be on first few pages simple is that? no i dont think so because google always change there algorithms,last year google came up with Panda and Penguin which is helping many bloggers and others who have original content and other stuff going around but i wont get in details of panda and penguin and how they work and what’s the difference between Google Panda and Penguin.
There are many sites which can tell you Google Page Rank of your websites for example PRCHECKER but this one requires captcha everytime you check for a page rank, i use whatsmyip.org they have other cool tools too and does not ask to enter captcha everytime you check your page rank plus it also tells ALEXA rank and backlinks.. PRETTY COOL!! so i am going to show you that page rank does not matter anymore or has a little effect on your website, We all know about WALMART so i went on checking their google page rank and here is the result below.
So as we can see they have a page rank of 7 which is very good and Alexa webrank of 148 with 44,910 backlinks now they have a title which is “Save Money Live Better” i am hoping that when i will type this Save Money Live Better i will see Walmart on top since its a unique Tag Line and since they have a page rank of 7 and 40k+ backlinks there is no way they can end up on 2nd page.
There you go its sitting at the top but lets see if i just type “Save Money” and see where walmart ends up.
So its not on the first page, now lets see where its sitting when we go through few pages
Its on page 5 even having a page rank of 7 with 40k+ backlinks now let me just tell you that the position of a page does move a bit meaning that tomorrow it can come last on page4 or drops on page 5 but the shocking and strange part of the story is i picked one website from page 1 and thought i should check there page rank since they are coming on first page by entering save money so i picked savemoney.my
I think this sums it up that google page rank has no effect or little effect on websites now, the reason why it came on first page was of there domain name but we cant say that to rank on top put a keyword on your domain and you dont need to do any SEO on it, it does not work like that but it does give the edge and its a smart thing if you are going to have a website of something do some research before buying a domain name.
I dont think of myself as some SEO EXPERT but i do know something about it and its just my personal experience and research that google page rank doesn’t matter anymore,Some experts still say it does matter well may be it does but i am not going to waste my time worrying about google page rank.
Written by Talha Zahid